SEO: Challenges and Characteristics

Abstract

Abstract—SEO stands for Search Engine Optimization. SEO is a process which enables online businesses to be seen on the internet. This means it gives online business to show their presence on the internet and allowing them to use various marketing strategies. SEO may target different types of data and shows relevant data to the target audience. The phrase “search engine optimization" became popular around 1997 according to Danny Sullivan – an industry analyst. Sullivan has mentioned the name of Bruce Clay crediting him as the first people to popularize this term. Jason Gambert tried to trademark SEO by explaining that SEO is not a marketing service but manipulation of keywords. Knowing the importance of SEO in I.T industry, various methodologies are being applied so that the online search results are suitable and relevant to the audience.

Keywords—SEO, Search engines, digital marketing, keywords, optimizations.

Cite this Article: Shah Charmi, Shah Kaushal. SEO: Challenges and Characteristics. International Journal of Data Structures. 2019; 5 (1): 15-20p.