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The Evolution and Growth of Digital Marketing

B. Umamaheswari, Dr. Vijeta Kumawat



In this digital age, digital marketing is a mode that is sweeping across the entire world. The inclination of digital marketing is budding day by day with the ideas of online marketing that is turning into a crucial platform of digital marketing beside with the electronic gadgets like the digital billboards, tablets, and smart phones and many more that facilitate digital marketing. The huge budge in mobile, forcing brands and companies to meet the increasing consumerism demand and also it changes the way they look at the marketing platforms. And few years from now it will be eventually seen that the conventional marketing being replaced by digital marketing. Content writing is not enough to stay at the game. Visuality is important more than ever. Many creative apps and new technologies continue to rise. To attack the future, first stay tuned with the past.


Keywords: Digital marketing, electronic gadgets, digital billboards, tablets, mobile, creative apps, consumerism, visuality

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