Big Data! How Big It Is?

Abstract

In this paper, we explain the concept, characteristics and need of big data and different offerings available in the market to explore unstructured large data. This paper covers big data adoption trends, entry and exit criteria for the vendor and product selection, best practices, customer success story, benefits of big data analytics, summary and conclusion. Our analysis illustrates that the big data analytics is a fast-growing, influential practice and a key enabler for the social business. The insights gained from the user generated online contents and collaboration with customers is critical for success in the age of social media.